Speakers and Biographies at the 2017 AMR

Speakers and Biographies

Amit Aggarwal
Digital Marketing Analyst
J.D. Power
Amit has been an analyst with J.D. Power for over twelve years, with a focus on translating the results of research studies into actionable recommendations for clients. He is a recognized subject matter expert for website user experience across a variety of industries, including automotive, financial services, utility, and telecommunications. He is well-versed in Internet trends, experienced working with digital teams, and a trusted client partner. Prior to J.D. Power, Amit had worked as a market research product manager, CRM technical consultant, and systems programmer. Amit has an MBA from UCLA and a BS in Computer Science and Cognitive Science with a concentration in Human-Computer Interaction from Stanford University. He enjoys rock climbing, whiskey, and yelling at the television while watching football (go Niners!).
Carolyn Altomare
Executive Director
Carolyn Altomare is Executive Director of Automotive and Programmatic Solutions at MaxPoint, and has over a decade of experience in the digital advertising industry. She oversees all sales efforts in the Automotive category, and is responsible for maintaining and growing relationships with all OEM’s and their corresponding agencies. In addition to her work in the Automotive category, Carolyn has built and is managing MaxPoint’s Programmatic Data product and its corresponding sales team. Prior to her current role, Carolyn managed MaxPoint’s Healthcare category sales team, opened and managed MaxPoint’s Toronto office, and was one of MaxPoint’s highest revenue generating sellers. Before joining MaxPoint in 2010, Carolyn worked as a Sales Account Manager at Aol. Carolyn has a BS in Marketing from Fordham University.
Julie Bernard
Chief Marketing Officer
As chief marketing officer, Julie Bernard leads Verve’s brand strategy, marketing, analytics and creative services. Julie was previously senior vice president of omnichannel customer strategy, data science, loyalty, and marketing technology at Macy’s, where she was recognized as a customer-centric leader implementing data-driven approaches for strategic growth, including award-winning personalized communications at scale, first-of-a-kind loyalty programs, and modern media attribution techniques. Julie previously held executive leadership positions at Saks Fifth Avenue and XRoads Solutions Group, a boutique retail consultancy.
Lexi Bohonnon
Team Lead, Sales Engineering
Lexi Bohonnon is the Team Lead of Sales Engineering at Yext (NYSE: YEXT) where she leads strategic data architecture and integration discussions with customers globally. Prior to Yext she was at IBM focused on large multi-year system integration and transformation engagements. Lexi graduated from Colby College and lives in Denver, Colorado.
Stacy Bohrer
RVP, Business Development
The Trade Desk
Stacy Bohrer is Regional Vice President of Business Development for The Trade Desk, a global technology platform for buyers of advertising. In her role as BD lead of The Trade Desk’s Midwestern region, Stacy works with her team to build client relationships with advertisers across the market. She established The Trade Desk’s business development function out of Chicago in 2013, quickly building the company’s portfolio and establishing The Trade Desk as the platform of choice among programmatic buyers in the region. Stacy has worked across all facets of advertising in her career, including roles in display, ad serving, social, and radio. She holds a bachelor’s degree from Kent State University.
Michael Bologna
one2one Media
Michael Bologna is the President of one2one Media, a highly specialized, independent entity that offers agencies and advertisers a turnkey solution to addressable video. Bolonga is a founding employee of one2one Media that launched in 2017. He is credited for creating and scaling addressable video capabilities with Multichannel Video Programming Distributors (MVPDs) for advertisers interested in reaching specific audiences at the household level. Bologna has two decades of television experience working with more than 200 brands and successfully growing innovation and technology in the television marketplace. Prior to one2one Media, Bologna, launched MODI Media – GroupM’s Advance Television business unit. As President of MODI Media, Bologna specialized in the strategy, implementation and analysis of multiple advanced video disciplines including Addressable TV, Hyper-local TV, Interactive TV and Digital Distribution. Earlier in his career, Bologna was Managing Partner, Director of Emerging Communications at GroupM. His primary role was to assist in the development of marketing and advertising applications for GroupM clients across all advanced television platforms. Bologna was featured on Television Week’s Hot List as one of the top 10 players in TV. He currently serves on multiple industry committees and advisory boards including the Interactive Advertising Board (iAB) and Video Advertising Board (VAB). He lives in Stamford, CT with his wife, Jessica and French Bulldog, Josey.
Justin Booth-Clibborn
CMO, Head of Business Development
Justin Booth-Clibborn is currently CMO/Head of Business Development at PSYOP, the company he helped build into a World leader in design led content production, animation, mixed media communication and storytelling, during his tenure as Managing Partner/Executive Producer, and then CEO, from 2001 to 2012. With Justin at the helm, PSYOP built an unparalleled reputation as creative visionaries and award winning cutting edge broadcast and digital content producers. Revenues grew 20x to $40m through creatively led projects, across a range of industries, for agencies and clients throughout the World, including Adidas, AT&T, Audi, BMW, Coke, Converse, Fanta, Fedex, IBM, LG, Michelin, MTV, Nike, Reebok, and VW. In his current role Justin is leading business development and change for Psyop in the core agency business and beyond, helping the company, and its talent, find new creative and business opportunities, and embrace new ways of working. In addition to leveraging his experience and reputation in the advertising agency community, Justin is focusing on diversifying Psyop’s capabilities in areas such as VR/AR, brand direct work, strategy, ideation, social media, digital distribution, and the gaming industry. From 2012 to 2014 Justin was Head of Integrated Production, and a member of the management team in NY, for global creative advertising agency BBH, overseeing strategic content creation across Google, Sony Playstation in their critical PS4 launch year, the US launch of “Keep Walking” for Johnnie Walker, fashion brand Cole Haan, Unilever, and Newell Rubbermaid. In April 2014, Justin moved from NY to LA to launch The Creative Studio, a content creation company and joint venture between BBH and entertainment and music management powerhouse Scooter Braun Projects. The company brought together BBH’s award winning strategic, creative, and production capabilities and SB Projects’ proven talent building, influencer marketing and social media expertise. In just one year the studio created branding, launch strategy and content for emerging vodka brand Zodiac; a disruptive social media based campaign for new artist Who Is Fancy; creative content strategies across multiple brands for BBH client Newell Rubbermaid; and brand films, music videos and content for Google Play, Westin, and Ariana Grande. The work Justin has overseen at Psyop, BBH and The Creative Studio, has won two Emmys, including Outstanding Commercial of the year in 2009, dozens of awards at Cannes, the Webbys, the Clios, Epica, D&AD, BDA's, The One Show, and the Andy's, and been inducted into the MOMA in NY at 15 AICP shows. Justin started his career with 5 years as an account executive and planner in London advertising agencies, before becoming a freelance commercials producer, director, and assistant director. In 1996, Justin left London for Los Angeles where he directed music videos, and worked as a producer, 1st AD, and visual effects/post production supervisor on music videos and commercials, working with major talent including Gore Verbinski, Marcus Nispel, Stephane Sednaoui, U2, Bjork, REM, Fiona Apple, and Alanis Morrisette. In 2010/11, Justin served for two years as vice president of the Association of Independent Commercial Producers (AICP) Digital chapter, and for one year on the AICP National Board
Eric Brown
LotLinx, Inc.
Eric leads LotLinx’s product development including its big data and artificial intelligence platform. He previously was CEO and founder of Dataium, an industry leading behavioral data analytics company sold to IHS in 2015. Mr. Brown is a noted speaker and media contributor focusing on how data and new technology solutions are transforming the way that consumers shop, engage content, and are marketed to.
Jason Brown
VP, Head of National Sales
AT&T AdWorks
Jason Brown is Vice President, Head of National Advertising Sales for AT&T AdWorks, the advertising sales division of AT&T Entertainment Group (EG). Brown is an experienced sales leader with a proven track record of developing emerging video networks using data driven solutions. His accomplishments include growing revenue for both established and startup organizations. In his current role at AT&T, Brown is responsible for the total national sales revenue including the largest household-level addressable TV product in the industry. Under his leadership, growth for national sales has significantly outpaced the marketplace. The first decade of Brown’s career was dedicated to launching and adopting emerging networks in the cable industry. During his tenure at Turner Broadcasting, NBC Cable, and Discovery Networks, he successfully launched and scaled networks such as MSNBC, Discovery Health Channel and BBC America. In the 10 years leading up to his current position, Brown has created marketplaces for networks in the cinema and digital place-based media markets, which started with little to no revenue allocation. As the EVP of National and Regional Sales for Screenvision, Brown led a team largely responsible for growing the cinema industry from $120M to $528M in four years. According to the Veronis Suhler Forecast, cinema advertising was the fastest growing ad category during his tenure. After almost six years at Screenvision, Brown became president of Sales and Marketing at IdeaCast and helped grow the startup to the point where it was sold to Kleiner Perkins. While at IdeaCast, he played an instrumental role in building the largest backof- the-seat TV ad network in the airline industry. Brown also worked with Nielsen to create the first-ever media currency that accounted for TV audience measurement outside the home. Brown holds a bachelor’s degree in business administration from Skidmore College in Saratoga Springs, New York. He is based in AT&T EG’s New York City office.
Mark Brown
EVP, Managing Partner, Chief Strategy Officer
Canvas Worldwide
Mark is an advertising industry veteran, with over thirty years of media and marketing experience. In his current role at Canvas Worldwide, Mark leads the team responsible for all media strategy and analytics on the Hyundai, Genesis, Kia and other Canvas clients. He is also instrumental in the agency’s new business efforts. Previously, Mark has held similar positions at Initiative, Garage Team Mazda, Doner, and Team Detroit. Mark also has over a dozen years of experience in media sales at Univision, broadcast.com and Yahoo! Mark is a native of the Motor City, but is managing to adapt to life in Surf City.
Grad Conn
General Manager & CMO
Microsoft USA
As General Manager & CMO for Microsoft USA, Grad leads a team of 21st-century marketers and data professionals who drive B2B revenue marketing activities for the $35B Microsoft commercial business in the United States. Core areas of responsibility include content marketing; marketing automation; BI & reporting; event marketing; social command center; social selling; account-based marketing; and centralized operations. Grad is a classically-trained packaged goods marketer with a passion for technology and people. Previously, he worked in Microsoft Research where he led the creation and launch of Microsoft HealthVault and drove the implementation of SQL-powered unified patient discharge reports at academic medical centers such as New York-Presbyterian Hospital; Johns Hopkins Medicine; and the Mayo Clinic. Prior to joining Microsoft in 2006, Grad spent nine years in product management at Procter & Gamble on brands like Tide, Cheer, and Downy. He left P&G to become a Web entrepreneur and over the next dozen years he led five start-ups as either CEO or CMO, including OpenCola (named by Fortune as “…one of the 25 coolest technology companies”) and Points.com where he built and launched the industry’s first loyalty point exchange and created Audience Rewards, the official loyalty program of Broadway. Grad holds a Bachelors of Commerce degree from Queen’s University in Kingston, Ontario. He is a Microsoft Founders Award winner and Circle of Excellence Platinum Club recipient and has been awarded multiple creative awards and technology patents. He is known for his innovative perspectives on technology marketing which he shares on his blog at copernicanshift.com and in his YouTube Web series “Wonderful World of Marketing” (youtube.com/gradconn).
Seth Dallaire
Vice President, Global Advertising Sales & Marketing
Amazon Media Group
Seth Dallaire is the Vice President of Global Advertising Sales and Marketing at the Amazon Media Group (AMG). He is responsible for growing the advertising business across Amazon.com, its owned and operated properties as well as the mobile and Kindle platforms worldwide. He was promoted from leading the North American Advertising Sales business at AMG in October 2014. Dallaire joined Amazon in February of 2012 from Yahoo! where he was the Vice President of Global Accounts and Agencies. At Yahoo! his responsibilities included management of the Company’s programmatic sales efforts as well as Mid-Market and Inside Sales teams. Prior to Yahoo! he led Microsoft’s Central US media sales teams and its National Retail Sales organization. This is his second tenure at Amazon. His previous role at the Company was in the Business Development group. Dallaire is a board member of the Ad Council. Dallaire holds a BA from Vassar College and an MBA from New York University. He lives in San Francisco with his wife Courtney and son Dashiell (13).
Bill Day
Vice President, Media Strategy Group
Bill has spent the better part of the last two decades working in and with automotive companies, helping to build and implement market-leading solutions for properties from major metros to the smallest communities.

Early in his career, Bill was on the Cars.com rollout team and led efforts to improve ROI for Tier III dealers across Tribune. At Gannett, Bill built their national sales team to support Tier I efforts in print and online. Bill has also been named to the faculty of American University’s School of Communications where he lectures on Media Economics, Management and New Media Ecosystems.

At Magid, Bill leads the Revenue Strategy practice focused on helping media companies, advertisers, and agencies improve their business models. That work has taken him to markets from Seattle to Miami to listen to hundreds of local consumers talk about their frustration with the automotive buying experience and car dealer marketing tactics.

He resides in Williamsburg with his wife, Sharon, and their two delightful children, whose names he often gets wrong.
Michael Dominguez
SVP and Chief Sales Officer
MGM Resorts International

Michael Dominguez is the Chief Sales Officer for MGM Resorts International providing oversight of all sales strategies in the MICE, transient segments, including industry relations, diversity sales and MGM Resorts Events & Production Services.

Michael is actively involved in leadership roles in the Meetings and Events Industry and currently serves as a past Chairman on the International Board of Directors for Meeting Professionals International.

Marti Eulberg
Director, Brand Management
Sonic Automotive & EchoPark Automotive
Marti has a passion for telling a story. Her ability to engage the full force of a team to develop a brand’s story, capture its essence and persuade the audience to come along for the ride is what drives her. Marti’s career, while automotive on paper, has not followed the industry in a traditional way. She has chosen to approach the automotive channel from a different direction. The path was Innovative, involving philanthropic ventures: Susan G. Komen Drive for the Cure and the Volvo for Life Awards, which recognized every day heroes. She also took the approach to educate the consumer on choosing responsible luxury at Fisker Automotive. In her current capacity at Sonic Automotive, she is part of a team bringing innovative change to the industry and building the brand and experience to deliver that change. In 2015 she was awarded Automotive News All Star Award for her innovative approach to creating a revolutionary brand and UX for a very traditional segment. Her experience has relevance globally where she has had the opportunity to work for multinational companies. This included living abroad in Sweden while managing sales companies in Germany, France, Spain, Italy and England. These experiences have provided a broad awareness of cultural variations, adding to her strengths for developing strategies that resonate locally. Marti’s sales and marketing experience spans from international companies to start-ups including Fisker Automotive, Maserati, Jaguar, Volvo and BMW of North America. Before marketing budgets were available at Fisker Automotive, Marti took a creative approach working with the Graziadio School of Business Management at Pepperdine University. The result was concentrated feedback from the students on brand perception and market insight for green technologies. Marti holds a B.A. in Management from Maryville University where she graduated with honors and a MBA from St. Thomas Aquinas. Her MBA was achieved while working full time at BMW of North America.
Scott Finholm
Account Director, Bing Ads
Scott Finholm is an Account Director for Bing Ads at Microsoft. Scott brings 10+ years of search industry experience (helping everyone from global brands to large agencies down to the tiniest of local small businesses) to assist his current retail-focused clients with constantly improving their marketing efforts to drive sales. Previously Scott oversaw Microsoft’s global Bing Ads Reseller business, helping tens of thousands of small businesses (including hundreds of car dealerships) market themselves on the Bing Network. Scott received his BA in Management Information Systems from Southern Methodist University and just bought a new car last week after doing all his negotiations online.
Jessica Fini
Manager, Social Marketing
American Honda Motor Co., Inc.
Jessica is the national manager of social media marketing for the automotive brands of American Honda Motor Co., Inc. She oversees the strategy, development and management of owned, paid and earned social media for both Honda and Acura. Jessica also is responsible for the company’s social media for dealers program as well as influencer marketing initiatives. Prior to leading social media, Jessica worked in public relations for over a decade, most recently heading Acura’s public relations activities. While in public relations, Jessica oversaw the launch of the revolutionary Acura NSX Supercar and the Precision Crafted Performance brand direction. Additionally, Jessica spent time in Tokyo, Japan as a part of the company’s overseas assignment program where she worked on global public relations initiatives. Jessica has a B.A. in Communications from Arizona State University and M.A. in Communication Management from the University of Southern California.
Julie Fleischer
VP, Product Marketing
Julie Fleischer is VP of Product Marketing at Neustar, an award-winning Marketing Solutions portfolio. There, she helps brands rewire their marketing efforts to create engaging conversations in the connected world. Prior to joining Neustar, Julie led OMD’s retail vertical and data + content + media at Kraft.
Ben Gogley
SVP, Hyundai Media Planning
Ben is Senior Vice President, Media Planning for Innocean Worldwide Americas. He is responsible of for media management and strategy for Hyundai Motor America (HMA), Hyundai Dealer Advertising Associations (HDAA), Hyundai Certified Pre-Owned and Genesis Motor America. He brings 22 years of media experience to the position. His career started at Team One Advertising, working on media planning for America West Airlines. He quickly moved to the Lexus media planning group eventually heading up planning as an Associate Communications Director. During his tenure at Team One he participated in the re-launches of all existing models and the introductions of the RX, LX, GX and IS. Through his work at Team One he earned a Cannes Lion Media Finalist Award and a Bronze Effie. In addition to Team One, Ben also worked as an Associate Media Director at Evans Hardy and Young where he worked with a diverse group of clients including Triumph Motorcycles, Round Table Pizza, Idaho Potato Commission and California Raisin Board. Ben earned his BA in Communications from California State University, Fullerton.
Chris Goward
Founder & CEO
When companies like Google, IBM, Magento, and 1-800 Flowers want to improve their marketing results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the LIFT Model® and Infinity Optimization Process™, conversion optimization strategies that consistently lift results for leading companies. He wrote the book, "You Should Test That!,” which redefined conversion rate optimization and has spoken at 300+ events globally, showing how to create dramatic business improvements. Chris launched his first digital marketing consultancy in 1994, then led online and offline direct response strategies for clients at ad agencies DDB, TBWA, and Cossette. He was recognized early in his career with a Gold award from the Canadian Marketing Association and as one of Marketing Magazine’s “Ones to Watch”.
Derrick Hatami
EVP, Sales and Marketing
Volkswagen of America, Inc.
Derrick Hatami is the Executive Vice President, Sales and Marketing for Volkswagen of America, Inc. He is responsible for establishing the strategy and leading the operations for the Volkswagen brand for the US market, including Sales, Marketing, Product Planning and Aftersales activities. Hatami joined Volkswagen in 2017, and brings more than 17 years of automotive OEM and related experience, including leadership roles at Hyundai and Nissan. Earlier in his career, Hatami worked for JD Power & Associates and Accenture, serving as a strategy consultant to the automotive industry. Hatami received a Bachelor of Science in Business Administration majoring in Finance from Hawaii Pacific University in 1995. He earned an MBA degree from the MIT Sloan School of Management in 2000.
Jim Helberg
EVP, Chief Media Officer
In Jim’s 30+ years as a media executive, he has held a front row seat to some of the greatest evolutions in the history of marketing and media. Jim has served in senior-level positions across a wide portfolio of consumer categories, including airlines, automotive, CPG, toys, financial and fast food on both the agency and Client side. He also has held executive corporate marketing positions within Time Inc./Time Warner where he garnered important insights from the media conglomerate perspective. Jim’s philosophy of integrated media and marketing is that everything starts, ends and begins again with the Customer; each campaign, product and media investment is unique and requires a fresh perspective on potential targets, approach and final mix of channels and platforms to obtain clearly aligned business objectives. Jim is an Adjunct Professor in Media at the University of Oklahoma’s Gaylord College of Journalism and Mass Communications.
Harry Hynekamp
GM, Customer Experience
Mercedes-Benz USA
Harry began his career with Coopers & Lybrand, having an undergraduate degree in accounting and a master’s degree in finance. Harry is also a Certified Public Accountant. He then spent 10 years with Bertelsmann Music Group (BMG) and was involved in various aspects of the music and the entertainment business serving as VP of Financial Operations. Harry has experience in a variety of management and leadership roles throughout his Mercedes-Benz career including accounting, finance, project management, the MB Training Academy and most recently Customer Experience. Harry is married to his wife Flo, has four children (Sean, Ryan, Katie and Erin) and lives in beautiful Milton, Georgia.
Kenneth Insana
Senior Director, O2O
JD Power
Ken Insana is Senior Director of the Online-to-Offline (O2O®) product suite for Automotive Media & Marketing at J.D. Power. He is responsible for building the company’s O2O product; educating clients about the benefits of using sales as a performance metric; and realizing precise ROI measurement. Prior to joining J.D. Power in 2014, Mr. Insana spent three years as a senior manager of Consumer Research & Analytics at AOL. Primarily focused on the automotive and travel verticals at AOL, he spearheaded multiple path-to-purchase studies designed to discover how consumers make buying decisions in an age of multiple screens and cross-platform technology. Using combinations of behavioral and survey data, he developed such studies as Reverse Engineering The Purchase Funnel, which showed that new-vehicle buyers conduct online research for only 28 days. Prior to AOL, Mr. Insana worked at Initiative, where he led the Digital Analytics group and provided data and insights for a diverse client roster, including Hyundai, Kia, Dr. Pepper Snapple Group, Guthy-Renker, Lifelock and Best Western. Mr. Insana is a regular speaker at conferences, including NADA, ARF, Digital Dealer and Trillium Auto Dealer Association, presenting automotive insights on a variety of topics. Mr. Insana earned a bachelor’s degree in finance from Tulane University.
Jack Kelly
National Integrated Media Manager
Subaru of America
Jack is a marketing leader who is focused on innovative campaigns that meet business objectives. His experience in traditional and digital marketing provides broad perspective and the ability to efficiently and effectively integrate campaigns across multiple marketing channels. In addition, he brings a diverse perspective due to his work on many well-known brands in the Automotive, CPG, Financial, Pharmaceutical, Telecommunications and Travel industries.
Thomas King
Senior Vice President, Data and Analytics Division
J.D. Power
Thomas King is the Senior Vice President, Data and Analytics Division at J.D. Power. He is responsible for advising automotive OEMs regarding issues related to vehicle demand, pricing, incentive effectiveness and marketing. He oversees a team of consultants, marketing scientists and statisticians in leveraging transaction data collected by the Power Information Network® (PIN) from J.D. Power, a leading provider of real-time, actionable market data and insight. Prior to joining J.D. Power in 2005, Mr. King was in Global Market and Industry Analysis at General Motors. There, he analyzed the U.S. automotive industry, focusing on sales, pricing and incentive dynamics. Mr. King received a master’s degree in economics, management and materials science from the University of Oxford in England.
Mark LaNeve
Vice President, U.S. Marketing, Sales and Services
Mark LaNeve is vice president, U.S. Marketing, Sales and Service, a position he was named to in February 2015. In his new role, LaNeve is responsible for all marketing, sales, service, customer care and dealer relations for the Ford and Lincoln brands. He is focused on continuing to build the Ford brand through innovative new digital communications and transforming the retail experience for customers. He jointly reports to Stephen Odell, executive vice president, Global Marketing, Sales and Service and Joe Hinrichs, executive vice president and president of The Americas. LaNeve came to Ford after several years leading the company’s marketing and advertising agency, Global Team Ford, where he was chief operating officer since August, 2012. In this role, LaNeve led not only Team Detroit, which services the Ford brand in the U.S., but also the agency’s operations in London, Sao Paulo and Shanghai, as well as Hudson Rouge, the Lincoln agency in New York City. Prior to joining Team Detroit, LaNeve was senior executive vice president and chief marketing officer at Allstate Insurance in Chicago, a position he was named in October 2009. While at Allstate, he launched the widely acclaimed and award winning Mayhem campaign. LaNeve has nearly three decades of global sales and marketing experience in the automotive industry, having held a number of leadership roles at General Motors and Volvo Cars of N.A. LaNeve began his career in the Los Angeles zone office for the Cadillac Division of GM in 1981. After a series of sales and marketing positions, he was named Marketing Director of Cadillac in 1994. Following a brief stint at Pontiac, LaNeve left GM to become CEO of Volvo Cars of N.A. At Volvo, he helped lead a resurgence of the brand into the premium space of the U.S. market and was heavily involved in the integration of Volvo with Ford, which purchased the brand in 1999. LaNeve returned to GM in 2001 when he was named general manager of the Cadillac brand that was preparing for a product renaissance and was named “Grand Marketer of the Year” by Brandweek magazine in 2003 for his work. He later was named GM vice president, sales, service and marketing in 2005, leading that organization through one of the most tumultuous and difficult periods in U.S. automotive history. Always known as a “dealer guy”, LaNeve’s team launched a number of innovative sales programs including the successful “Employee Pricing for Everyone” campaign. He is highly involved with various organizations that assist people affected by autism and sits on the boards of Autism Speaks in New York City and Eton Academy for different learners in Birmingham, Mich. LaNeve, born March 1959, holds a bachelor’s degree in business communications and marketing from the University of Virginia. He lives with his wife, Paula, and twin sons in Northville, Mich.
Adam Levitt
Vice President, Digital Management Supervisor
RPA Advertising
Adam currently works at RPA Advertising in Santa Monica overseeing Honda digital marketing, and has over 13 years of experience working on cross-channel brand and retail marketing. In his current digital and social role, Adam is focused on the use of technology to provide more relevant, targeted and efficient communications, spearheading such projects as an evergreen geo-fenced Snap Chat filter program for the 1,100 Honda dealerships across the country, an AI-powered shopping bot, dynamically-optimized display ads enabling new levels of in-ad shopping, transformative website redesigns, and a VR experience which brought a virtual Honda-powered sleigh ride to children forced to spend their holidays in the hospital. Adam oversees campaigns for a variety of Honda business units across a wide range of platforms and channels, including display advertising, omni-device web development, social, search, video, games, branded entertainment, and much more.
Scott Lucas
VP, Client Development
Scott Lucas is Vice President of Client Development at Conversant, where he leads a team responsible for the strategic development of client accounts primarily in the automotive industry. Scott brings more than 20 years of experience working with dealerships and OEM’s to grow retail sales and service programs through digital marketing. Prior to joining Conversant, Scott was Vice President of Local Solutions at Performics, a division of Publicis Groupe, where he was responsible for leading paid search solutions for Toyota dealers across tiers, 1, 2 and 3. In this role, he developed first-in-industry governance rules to prevent over-bidding on key terms, helping clients drive cost savings and efficiencies. Previously, Scott served as the Director of Affiliate Sales at Cars.com, where he oversaw affiliate sales and provided strategic leadership across TV and newspaper parent company accounts including Tribune Media, Belo Corporation and The McClatchy Company. During his tenure, Scott managed relationships with five of the Top 10 markets accounting for approximately $35 million in annual billable revenue. Scott earned his bachelor’s degree in Psychology from Bowling Green State University and his master’s degree from the University of Akron.
Claudio Marcus
General Manager, Data BU
Comcast Advanced Advertising
Claudio Marcus is General Manager of Comcast’s Advanced Advertising Data Business Unit. Claudio joined Comcast with the acquisition of Visible World, where he led the company's Marketing, Big-data Research, and New Initiatives. Prior to Visible World, Claudio was VP and research area leader for technology-enabled marketing at Gartner, the world’s largest IT Research and Advisory firm. Before becoming an industry analyst, Claudio’s experience included 15 years working as a database marketing consultant and marketing software entrepreneur, as well as a marketing and advertising agency executive. Claudio earned a Masters from the Kellogg Graduate School of Management at Northwestern University, where he guest lectures, and authored a book chapter titled “The Reinvention of TV Advertising” for Kellogg on Advertising & Media (Wiley, 2008).
Erich Marx
Director of Marketing Strategy & Content
Nissan North America
In his role at Nissan North America, Erich Marx is responsible for directing the strategy and creative content produced in support of Nissan Division’s Tier 1 and Tier 2 including digital and all social communications. In this leadership role, he guides Nissan messaging and brand stewardship across customer-facing channels. He has been with Nissan for over 25 years, working in a variety of disciplines including Sales, Marketing, Distribution and Research. Mr. Marx received his B.A. From Occidental College in Los Angeles, California and earned his MBA from the University of Michigan at Ann Arbor.
Tim Maxwell
Senior Group Manager, Digital Marketing
Hyundai Motor America
In his current role, Tim is responsible for employing HMA’s Tier 1 in-market digital advertising investments, such as display, paid social and paid search, to capture demand and drive shoppers to transactional level. In addition, Tim oversees HMA’s retail website program. In previous roles at HMA, Tim managed retail marketing efforts such as the dealer advertising association program, dealer co-op advertising and national sales event production/execution. Prior to Hyundai, Tim worked independently for several years on projects for multiple OEMs, including a key role in the relaunch of Mazda’s CPO program in 2010. Tim also worked for more than 15 years in the industrial machinery industry, including five years as Director of Sales and Marketing for Sony Manufacturing Systems (a division of Sony Electronics).
John McBride
Vice President, Media and Digital Solutions, Automotive
IHS Markit
John McBride is Vice President, Media and Digital Solutions for IHS Markit. He is responsible for overseeing the media sales and automotive retail services teams at IHS Markit, as well as leading the organization’s efforts to develop solutions to meet customers’ automotive digital strategies. A sought after industry speaker, John works closely with both traditional and advanced digital media organizations to increase their automotive advertising revenue. Among his many accomplishments, John led the IHS Markit (then Polk) entry into advanced media by implementing behavioral and geographic targeting solutions in the display, mobile and targeted TV segments. John’s background includes extensive experience as a Management Consultant with Accenture, a global management consulting and technology services company. He joined Polk in 2004 and managed Polk’s Market Development Team and has been managing the Media Team since 2007. He is an active member of the Direct Marketing Association (DMAD) and the Interactive Advertising Bureau (IAB). John earned a bachelor’s degree in business administration from the University of Michigan.
Jake McKenzie
Intermark Group
Jake McKenzie is the CEO of Intermark Group. His background is in psychology, which gives him an unparalleled view of changing customer beliefs and behavior. Employing PhD Psychologists to apply well-documented human psychology, Jake has helped shape such successful brands as Toyota, Krispy Kreme, Progressive Insurance, and hundreds of other flourishing companies around the country. Jake is also an avid reader and outdoors enthusiast, in addition to being a father of four. Jake holds a BA in Psychology and Political Science from Vanderbilt University, as well as a MPPM from Birmingham-Southern College.
Troy McLean
SVP, Sr. Partner
Motormindz, Inc.
I’m a seasoned car guy with a serious passion for innovating through digital marketing and technology. I’m a builder of companies, brands, accounts, programs, campaigns, teams... changing the way we experience everything cars. I’m for making data, technology and process relevant… creating new ways to connect people and experiences. Innovate – Evolve - Grow… Business. That’s what I’m about. I grew up in Detroit in the heart of the auto industry as a second generation car guy. For more than 25 years I've worked with/for agencies, suppliers, retailers, independent shops and OEMs to innovate sales, marketing, service, IT and most other operations. I’ve held a lot of titles like Director, VP, GM , PIO, etc., but the simple fact is I’ve spent my career developing and growing businesses through digital innovation, making them and their products smarter, faster, better. I studied electrical engineering at Phoenix Institute of Technology and business at Northwood University. I’ve worked with and for everyone from small start-ups and digital innovators to traditional manufacturers and global 50s. I’m proud of the accomplishments I’ve been involved with and my successful track record, but never satisfied that it’s enough. I’m inspired by change and driven by the knowledge that the Car Business has so much more growing and innovation ahead. I’m excited about Auto’s future and its potential to make our lives better!
Ron Mueller
Head of CRM
Volvo Cars USA
Garnering over 19 years of experience in product development, brand management, customer behavior, contract negotiation, and strategic marketing, I've had the ultimate pleasure to expand my professional career from automotive to financial services and back again. Currently I have the honor to be with the team tasked to relaunch the prestigious Volvo brand in the US market.
Patrick Mulford
CEO & Chief Creative Officer
Patrick Mulford is the CEO and Chief Creative Officer at theAudience in Los Angeles, one of the world’s largest publishers of social content. During the past 17 years he’s been a creative and strategic leader in a broad range of successful global businesses. Most notably he’s helped build three industry-leading digital and social agencies in the UK and the US; companies that have pioneered how iconic brands make meaningful connections with consumers in the 21st Century.

He speaks globally about the behavioral psychology that lies behind social networks, at conferences such as SXSW, Social Media Week, Fast Company and MediaCon and regularly contributes to articles in publications such as Vanity Fair, Variety, Huffington Post and USA Today. His talks are as fun and accessible, as they are thought provoking.
Megan Neal
Vice President, Social Media
TEN: A Discovery Communications Company
Megan Neal is the Vice President of Social Media for TEN: A Discovery Communications Company. TEN is the largest automotive media company in the world, bringing together Discovery’s Velocity network and TEN’s entire automotive digital, direct-to-consumer, social, and live event portfolio.

Neal specializes in combining emerging media, community, tech, and the art of storytelling by using proven content strategies. She is the coauthor of the first Social Media Playbook for Microsoft, and launched a first-of-its-kind brand ambassador program for JustFab.

Prior to TEN, Neal held the position of Associate Media Director, Social & Emerging Media at WPP's Group M, the largest media investment company in the world with more than $104bn in billings (RECMA, 2013). At Group M, she wrote digital brand strategy for many prominent Fortune 500 clients as a designated expert on emerging digital and media trends. Neal has led digital strategy for such notable entertainment launches as The Fashion Fund (Anna Wintour, Jenna Lyons, Rag & Bone), A Young Doctor’s Notebook (Daniel Radcliffe, Jon Hamm), DIRECTV’s tiny giraffe campaign, DJ Hero 2 (Deadmau5) and Guitar Hero 5 (Gene Simmons), and Versailles (TV Series).

In her spare time, Neal serves on the Board of Directors for the 310 Young Professionals Association. She also recently launched a sustainability initiative in the Southbay, and is an active contributor to Women in VR, Social Media Club LA, and The Summit Series.
Gary Newman
Co-chairman and CEO
Fox Television Group
Gary Newman, along with Dana Walden, oversees Fox Television Group, a consortium of media and content creation companies, which includes broadcast network Fox Broadcasting Company (FBC); broadcast and cable production studios 20th Century Fox Television (TCFTV) and Fox 21 Television Studios; licensing division 20th Century Fox Consumer Products; and syndication supplier of off-network programming, Twentieth Television. In January 2017, Newman received NATPE’s Brandon Tartikoff Legacy Award for his contribution to the industry. In October 2015, Newman was named MIPCOM’s “Personality of the Year,” in honor of the global impact of his programming. He was inducted into Broadcasting & Cable’s Television Hall of Fame, and was named “Showman of the Year” by Variety and “Television Showman of the Year” by the Publicists of the International Cinematographers Guild. Since taking the reins at FOX in 2014, under Newman’s supervision, the network has launched hit series such as LETHAL WEAPON, THE MICK, STAR, GOTHAM, LUCIFER and THE LAST MAN ON EARTH, and delivered the biggest programming event of 2015, EMPIRE, a bona fide phenomenon produced by TCFTV, which has done what no series has ever done before: grow its ratings every week for its entire first season. Additionally, Newman changed the game for TV musical events with the Emmy Award-winning GREASE: LIVE. Under Newman’s tenure running the studio, TCFTV has produced hit after hit, from last season’s most celebrated new series in NBC’s “This Is Us”; to ABC’s No. 1 series and multiple Emmy Award winner, “Modern Family”; to global sensation “24”; to the Emmy Award- and Golden Globe-winning drama “Homeland.” Along with Walden, Newman also oversees the industry’s largest cable production unit in Fox 21 Television Studios, which, in addition to “Homeland,” produces the critically acclaimed “The Americans” and the Emmy Award-winning “American Crime Story.” The studio’s content now reaches more than a billion people every day across the world; in as many as 180 countries, across six continents, in 30 different languages. Newman got his start as an attorney with Lillick, McHose & Charles, and worked at Columbia Pictures Television and NBC in legal and business affairs roles before joining Fox. He last served as the studio’s Executive Vice President and top-ranking business officer before being partnered with Walden in 1999 as studio chiefs. Newman is a member of the Los Angeles Board of Governors of the Paley Center for Media and currently serves on the boards of the Hollywood Radio & Television Society, the Alliance for Children’s Rights, Chrysalis, the Jewish Television Network and UCLA’s Jonsson Comprehensive Cancer Center.
Joanne Nichols
Head of West Coast
Joanne Nichols is the Head of West Coast for Waze. She was formerly Head of the West Coast Automotive business for seven years. Her team works with some of the nation's most recognized brands and advertising agencies supporting them with strategic planning, sales consulting and account management. Joanne joined Google fourteen years ago as an account coordinator. Prior to Google she worked for a leading national retailer and consumer packaged good company. Joanne has a bachelor's degree in Communications from San Jose State University and an MBA from UCLA’s Anderson School of Business. Her favorite Google product is Google Calendar. Joanne lives in Southern California with her husband and three kids.
Paul Nygaard
Senior Vice President, Marketing
Larry H Miller Automotive Operations
In college, Paul Nygaard became fascinated with how good marketing could drive consumer behavior. Now, working in the field, Nygaard has found that to be even more true - if a good product is the fuel that propels a good company, marketing is the engine. The engine needs to be fast to keep up with the quick-shifting technological landscape, says Nygaard, senior vice president of marketing for Larry H Miller Automotive Operations. "Online [marketing] is faster; it has a more Wild West approach. It needs to engage, entertain and inform, which is a huge challenge," he says. "Our spending plans changed, [and] our staffing and speed to market." With the company enjoying 29 straight months of earnings and sales growth, Nygaard and his team are doing something right. His advice? Go back to the basics, but creatively mold them for the shifting landscape. "Make sure that you embrace the new world, understand that content and creativity is needed more than ever," he says. "The basic 'P's' of marketing - Price, Product, Promotion, Place - are still the things that drive business; it's just become a multi-dimensional battle space we live and work within."
Tom Peyton
AVP, Marketing Operations
American Honda Motor Co., Inc.
Thomas J. Peyton is the Assistant Vice President of Marketing Operations for American Honda Motor Co., Inc. His responsibilities include overseeing marketing and media operations for the Honda and Acura Brands.

Peyton joined American Honda in 2001 as the Senior Manager of Marketing, where he directed incentives, sales promotion, sales training and regional marketing programs for the Acura and Honda Brands. Later, he served as Senior Manager of Honda Advertising directing Honda Brand advertising and marketing, which included creative strategy, media, digital, social and event marketing.

Prior to joining American Honda, Peyton spent fourteen years with DaimlerChrysler and the Chrysler Group where he held several senior sales and marketing positions, including executive roles in Product Planning, Jeep Advertising, Media, Incentives and establishing the Interactive and E-commerce disciplines.

Peyton has an M.B.A. and B.S. in Marketing from the University of Southern California. He also completed an Executive Education curriculum at Stanford University.

Honors he has received include being named to the Ad Age Marketing 50, Billboard’s Branding Power Players, Forbes 50 Most Influential CMOs and Hot Topic’s 100 Most Innovative CMO’s in the World.
Michael Piner
SVP, Strategic Investment
Michael Piner is SVP of Strategic Investment for Magna, where he has served for the past 2+ years. He provides IPG agencies and SBUs with strategic investment intelligence and marketplace support. As SVP, Michael leads holding company level investment strategy, execution, and partnership management across all media channels including programmatic and addressable TV. Michael has over 19 years of media agency investment experience with a focus on national broadcast. Prior to Magna, he spent seven-plus years at both PHD (Omnicom Media Group) and Mediacom (Group M). He specializes in two of the biggest and most demanding video ad categories, Auto and Entertainment. His impressive client list in these categories include Fiat Chrysler, BMW, Mercedes Benz, Sony Pictures, Amazon Studios, Warner Bros. HBO, and Discovery Communications. Michael is a highly collaborative, personable, and energetic personality who plays a key role in executing Magna’s innovative approach to media investment and partnerships. He is graduate of UNC Wilmington with a B.S. in Finance.
Jason Ratner
Sr. Director, Digital Advertising Sales
Disney Digital Network
Jason Ratner is Sr. Director, Digital Advertising Sales at the Disney Digital Network. He is responsible for Automotive, Technology, and Gaming Industry partnerships. Jason specializes in developing branded partnerships that extend Disney’s storytelling and first-to-market branded content opportunities including the new Club Mickey Mouse; Science & Star Wars, The Star Wars Show, Disney on Google Home and more.
Debbie Reichig
SVP, Media Sales Research & Insights
Twentieth Television
While focusing on the intersection of media sales, marketing and research, Debbie Reichig innovates new strategies and procedures that increase profitability for each of the companies she works with. Her experience includes work with a variety of local and national media across broadcast, cable, digital, out-of-home, and social. Reichig specializes in blending new technologies into traditional media organizations while being focused on the generation of incremental revenue. Reichig employs both primary and secondary research to develop stories that support and inform go-to-market positioning. She has developed unique integrated solutions for advertisers that have their foundation in an understanding of the ad funnel and how each marketing facet contributes to success. A firm believer in the creation of a strong media sales brand, Reichig has expertise in developing marketing departments that are trained in branding, advertising and communications. Never one to accept the status quo, Debbie Reichig has always been on the forefront of new technology and has helped various media companies decipher the environment and invent appropriate strategies for success. Currently, she directs research efforts at 20th TV/Fox and is leading their implementation of big-data targeting and spear-heading their foray into innovative partnerships. Prior to this she guided product development and sales at big-data TV targeter Precision Demand and helped sell the company to AOL. During the early days of digital-out-of-home at Clear Channel Outdoor, Reichig researched insights into how out-of-home, social, local and mobile work together to reach targeted customers. At NBC Universal, Reichig coordinated and ran their corporate level integrated sales initiatives, their first "New Technology Conference", their first "Digital Place-Based Upfront" and the A.C.T.I.O.N. Media Research Council. While at Court TV, Reichig developed the industry’s first ROI-based secondary effectiveness guarantee, and during the early days of online she conducted the research that led to iVillage.com being the first site to ban pop-ups, developed new ad formats, and turned research into a revenue generator as they fought for TV dollars.
James Reutershan
Strategy Development Manager
James Reutershan is a Strategy Development Manager at Google. Since joining in 2012, he has been providing the automotive team and its clients with actionable insights. Melding Google/YouTube data with 3rd party research and industry knowledge, he makes strategy recommendations using data as the jumping off point rather than the end. Prior to Google, James conducted Political Risk Analysis for U.S. Government defense and intelligence agencies- focusing on open source research. During that time he was trained in signal analysis and executive briefing by the former Presidential daily briefer to George W. Bush. A collegiate water polo player, today he enjoys swimming and staying active. James received a bachelor’s of science degree in political science with a minor in sociology and anthropology from Colgate University.
Bernardo Rodriguez
Chief Digital Officer
J.D. Power
Bernardo Rodriguez is the Chief Digital Officer at J.D. Power, responsible for advancing J.D. Power’s digital transformation by leading new product development, branding, marketing and mergers and acquisitions. In this role, he will be responsible for the design and content of J.D. Power’s digital interface with clients and consumers. Mr. Rodriguez joined J.D. Power in 2017 from Huge, the global full-service digital agency, where he served as Managing Director of Strategy, partnering with Fortune 100 companies on the design and execution of product and brand strategies, enterprise transformation and innovation. Previously, he served as a Managing Director at Accenture, the global management consulting and professional services company, where he led the firm’s North American Digital Strategy Practice for telecommunications, media and technology. Earlier, Mr. Rodriguez served as Chief Digital Officer at Kaplan Test Prep, a top provider of educational and career services, where he was responsible for digital transformation in technology, data science, user experience, online learning, Kaplan publishing and innovation. Mr. Rodriguez holds a bachelor’s of science degree in electrical engineering from Universidad Rafael Urdaneta in Venezuela and a master’s degree and Ph.D. in computer engineering from the University of Colorado. He is fluent in English and Spanish.
Edgar Rodriguez
Chief Media Technologist
Garage Team Mazda
Edgar Rodriguez is the Chief Media Technologist for Garage Team Mazda. In his current role, he is responsible for aligning marketing technology with marketing strategy and business goals. I am 25% Solutions Architect, 25% Product Manager, 25% Media Strategist and 25% part Analyst. I exist in that tiny sliver of space where all things Media and all things Technology converge. Edgar connects all things media and all things technology by overseeing the use of their end-to-end marketing technology stack for campaigns.
Mike Rosen
Executive Vice President, Portfolio Sales and Strategy
Mike Rosen serves as Executive Vice President, Portfolio Sales and Strategy, NBCUniversal. In this newly created role, he leads the company’s portal go-to-market Upfront strategy with clients and agencies, and serves as key point of contact in Upfront negotiations. He is also in charge of NBCUniversal’s regional sales offices and the Audience Studio product sales teams NBCUx, ATP and Social Synch. Previously, Rosen oversaw advertising sales for NBCUniversal’s News and Hispanic Groups. He was responsible for all advertising revenue generation, including cross-platform sales initiatives and multiplatform integrated marketing solutions, for the NBCUniversal News division (NBC News, MSNBC, CNBC), Telemundo and UNIVERSO. Rosen joined NBCUnviersal from Starcom where he was President of Investment and Activation. He led efforts for more than $9 billion in media budgets across category-leading clients such as Kellogg, Mars/Wrigley, Samsung and Bank of America. Prior to Starcom, Rosen served as President, Investment at SMG's GM Planworks. He has also held media negotiation positions at IPG's GM Mediaworks and Atwood Richards. Before that, Rosen was Founder and Chairman of Baker Hill Media Services, an independent media services agency. Rosen holds a Juris Doctorate from the Fordham University School of Law and a Bachelor of Science in Communications from Cornell University. He is a member of the New York State Bar Association. Rosen is the proud father of two children, Emily and Logan.
Susie Rossick
Assistant Vice President, Honda Automotive Marketing
American Honda Motor Co., Inc.
Susie Rossick is the Assistant Vice-President of Honda Automotive Marketing. In this role, she directs the National Advertising, Regional Marketing, Multicultural Marketing and Digital Marketing for Honda. Previously, Rossick was the Senior Manager of Regional Media and Marketing for American Honda, responsible for directing the Honda and Acura Regional Marketing groups, where she also worked closely with the company’s national dealer network. From 2005 – 2012, Rossick held the position of Acura Brand Manager, and was responsible for the delivery of all Acura National Advertising campaigns. This included managing creative strategy, media and consumer events dedicated to enhancing the Acura Brand, and launching new Acura products. From 1997 – 2004 Rossick was the Manager of Corporate Advertising for American Honda, managing the research, planning, media and creative execution dedicated to generating nationwide consumer awareness of Honda’s ingenuity, environmental and technological leadership, and social responsibility. Rossick began her career in the Motorcycle Division at American Honda in 1984. In December 2014, Rossick was elected to the Board of Directors for the Pediatric Brain Tumor Foundation. Rossick has a B.A. in Journalism with a minor in Marketing from California State University, Long Beach.
Chad Rumminger
National Group Manager, Automotive
Chad Rumminger is the Senior National Sales Manager and Automotive Lead for Twitter. Chad is a graduate of Michigan State University, where he received a BA in Communication and Marketing. As a 15-year veteran in the automotive advertising industry, Chad has a diverse background including agency level, print publishing, experiential marketing, digital advertising, programmatic and video. Chad has spent his past 4 years at Twitter focused on Twitter’s automotive strategy and media opportunities including automotive social strategies, video strategies, content strategies and data alignments. Chad resides in Rochester, MI along with his wife, Melissa and three children, Charlie, Claire and Kate. He enjoys everything about cars, golf and his family. Twitter - @crumminger
Janet Souter
Vice President of Quality
The Ritz-Carlton Hotel Company
Janet leads the deployment of guest experience improvement strategies for The Ritz-Carlton. She began her career with The Ritz-Carlton Hotel Company, L.L.C. in 1989 as a Manager in Training and has held management positions within the Operations, Human Resources, and Quality divisions. Her professional career has focused on creating an environment that fosters improvement to enhance the guest experience. In 1992 and 1999, The Ritz-Carlton Hotel Company was awarded the prestigious Malcolm Baldrige National Quality Award. The Ritz-Carlton is the only service company to have twice received this award. Janet played an active role in the preparation and evaluation processes for both journeys. Janet holds a Bachelor of Science degree in Hospitality Administration from Florida State University. She is a Senior Member of the American Society for Quality (ASQ) and is an ASQ Certified Manager of Quality Excellence. Janet has served as a judge for the World Team Excellence Competition and Examiner for the Maryland state quality award.
Audrey Steele
EVP Sales Research Insights & Strategy
Fox Networks
Audrey Steele is Executive Vice President, Sales Research Insights and Strategy for FOX Networks. In her position, Ms. Steele is responsible for helping develop and market the multiplatform sales and programming strategies and unique audience attributes of FOX broadcasting and cable entertainment to the advertising community, through analysis and development of audience, primary and ad effectiveness research and sales positioning. She is also charged with developing tools that leverage the value of FOX audiences and of engagement and attention in FOX content and was a primary contributor to the development of FOX’s AIM suite of targeting tools. Prior to joining FOX, Ms. Steele was Senior Vice President of Strategic Media Resources at Zenith Media, where she was named an Ad Age Media Maven. She also worked as a Research Vice President at Saatchi & Saatchi Advertising and as a Marketing Manager for Audits of Great Britain. A Queens, New York, native, Ms. Steele has a bachelor’s degree in political science from Fordham University.
Tim Stevens
Roadshow by CNET
Tim Stevens is Editor in Chief of Roadshow and Editor at Large for CNET, the world’s #1 news and reviews brand. He is a frequent contributor to major domestic and international news outlets including CBS This Morning, NBC Newschannel, PBS, MSNBC, Marketplace Radio and others, sharing his insights and perspectives on topics ranging from computer security to autonomous driving. In addition to a love of technology, Tim is an avid automotive enthusiast, engaging in various two- and four-wheeled motorsports events year-round.
Skip Streets
Online to Offline
J.D. Power
Skip Streets brings to the JDPA O2O team more than 20 years of sales, strategy, marketing & research experience. Skip started his career as a Product Planner at Nissan where he was a key member of the Product and Market Strategy Office working on several product launches including the Nissan Quest, Pickup Truck, Pathfinder, and Infiniti I30. He was selected as the first-ever American product planning staff member assigned to Japan to facilitate communication between the two continents. Skip left Nissan to pursue a carrier in racing. While running the Barber Dodge Pro Series, he also worked at TBWA Chiat/Day Advertising in Southern California. Following his time at TBWA, Streets served as a Sales and Marketing Manager at JATO Dynamics, where he was promoted to General Manager for the company’s North American operations. In 2004 Skip joined Compete Inc, the first marketing services company to harness the power of clickstream data to help brands make better informed marketing decisions, quicker and with more confidence. While at Compete, Skip collaborated with JDPA to bring to market the first ever O2O products. Skip comes to JDPA from Ace Metrix, the leader in measuring the impact of video adverting. Ace helps brands improve the quality and resonance of an ad before investments are made in costly media Skip holds a BA from the University of California, Santa Barbara and an International MBA from the Monterey Institute of International Studies. Skip’s hobbies include mounting biking, snow skiing, race cars and travel. Skip resides in Southern California with his bride Traci and his two children, Tucker and Taylor.
Stewart Stropp
Director, Automotive Retail
J.D. Power
As senior director in JD Power’s automotive retail practice, Stewart has managed many projects across a portfolio of clients including Mercedes-Benz, Jaguar, Land Rover, Porsche, Kia, Mazda, Subaru, BMW, MINI, Volvo, Hyundai, Genesis, Audi, General Motors, Chrysler, Toyota, Lexus, Nissan, and Infiniti. His projects have spanned the automotive retail spectrum, including standards development, strategic and tactical consulting, analysis of pre-sales shopping behaviors, and improving the customer experience. Stewart started his automotive career twenty years ago in the Marketing, Sales, & Service division of a large-scale OEM. After transferring from headquarters to the field to assume several management roles, he returned to headquarters to pursue strategic assignments including Field Operations Manager, Quick Service Marketing Manager, and Marketing Manager, Global Small Cars. Stewart holds a Master’s degree in Business Administration and a Bachelor’s degree in Liberal Arts. He resides in San Clemente, CA with his wife and two daughters.
Michael Teicher
Executive Vice President, Media Sales
Twentieth Television
Michael Teicher is Executive Vice President, Media Sales of Twentieth Television. In this role, Teicher is responsible for overseeing all sales initiatives on behalf of Twentieth Television including ad sales for 20th Century Fox Television and Debmar-Mercury programming. Teicher’s New York, Chicago and Los Angeles media sales force is responsible for selling national advertising for hit first-run and off-network programs including “Modern Family,” “Wendy Williams,” “Family Feud,” “Family Guy,” “Dish Nation,” “Bones,” “How I Met Your Mother,” “Divorce Court,” “Bob’s Burgers,” “Last Man Standing,” and the new Fall 2017 program, “Page Six TV.” Previously, Teicher served as Executive Vice President, Media Sales, Warner Bros. Domestic TV Distribution (name changed to Warner Bros Brand Networks in 2012). In this position, Teicher oversaw all of the media sales and branded integration activities of Warner Bros. Domestic Television Distribution including all off-net and first-run television programs. As part of his responsibilities, Teicher oversaw advertising sales for such first-run series as “TMZ,” “The Ellen DeGeneres Show,” “Extra,” “The People’s Court,” “Judge Mathis,” and “Bethenny” as well as off-network series “Big Bang Theory,” “Friends,” “Two and A Half Men,” “The Middle,” and “The Closer” to name a few. Prior to joining WBDTD in 2002, Teicher served as Senior Vice President, Advertising Sales, ReplayTV. Prior to that, he served as Senior Vice President, Global Client Solutions, Turner Broadcasting Sales, Inc., where he was responsible for driving integrated marketing opportunities for advertisers across all divisions of Turner Broadcasting System and Time Warner. Teicher was named Vice President of Global Client Solutions in 1996, when that unit was created as the sales arm for the Turner Marketing Solutions Group, which was created in 1994 to offer advertisers fully integrated marketing platforms. He has helped build multidimensional promotions for clients, such as Nestle, Discover Card, Johnson & Johnson, Sears, Roebuck &Co. and Anheuser-Busch, among others. He joined Turner Broadcasting Sales in 1991 as an account executive for ad sales in Turner Sports. Prior to joining Turner, Teicher was an account executive with Major League Baseball Productions, a television sports syndication company based in New York.
Gary Tucker
Chief Executive Officer
Gary Tucker is a 30-year veteran of the automotive industry and CEO of the telematics platform provider Zubie. Prior to joining Zubie he was CEO of the automotive review site DealerRater where he guided the company’s growth and led a founder transition resulting in a successful exit for investors as DealerRater was acquired by Cars.com in August of last year. Prior to that, Gary was a senior executive with J.D. Power and Associates (JDPA) for 12-plus years. During his tenure there he held several roles including senior vice president, global product management and marketing, a position in which he established the company’s first product and strategic marketing organization. He also was instrumental in the global growth of the services sector for JDPA and previously led its automotive client services team. Earlier in his career, Gary was vice president of marketing and product planning for American Isuzu Motors Inc. and also held various sales and marketing positions at GE Capital Auto Financial Services, including as business leader of their Canadian unit, GE Capital Autolease Canada, located in Mississauga, Ontario. He spent the first 10 years of his automotive career working in the retail automotive industry in the Northeast. Gary studied engineering at the New Jersey Institute of Technology and earned an MBA from the University of Southern California.
Sangram Vajre
Co-Founder and CMO
Terminus: Account Based Marketing
Sangram Vajre has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He’s the author of Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel. Follow Sangram on Twitter @SangramVajre.
Jared Van Fleet
Director of New Business
Fake Love
Jared van Fleet is Director of New Business at Fake Love, where he connects strategic partners and clients with The New York Times’ agency for innovation and experience design. Prior to Fake Love, Jared led Creative Development for Sketchfab, now the largest online platform for 3D VR/AR content. Establishing an in-house creative shop at the nascent startup, he spearheaded relationships and managed production for clients such as MTV, The Economist, Nissan, HuffPost, Spalding, The Atlantic, Porsche, and others. He began his career as an award-winning artist in music and film, has led business development for several high-growth tech startups, and has worked as a freelance strategist and producer.
John Vierheller
EVP Managing Director Automotive Practice
John Vierheller is the Executive Vice President of Automotive at global marketing innovator Epsilon. In his role, he leads clients within Epsilon's Automotive practice, developing integrated marketing solutions and effective programs for automotive manufacturers and dealers globally. Vierheller is responsible for developing targeted integrated marketing programs, managing client relationships, defining sales programs and providing fulfillment services for Epsilon’s automotive accounts. Working with more than 11,000 dealerships throughout the U.S. and Canada, Vierheller develops progressive solutions for clients through Epsilon’s advanced CRM capabilities. He is an industry veteran, with over 30 years of experience, who has successfully developed and led more than 17 OEM after-sales and CRM solution programs for leading automotive brands. Vierheller has trained and presented for many OEM and industry events and has developed “Best Practice” workshops to help dealers maximize their opportunities as it relates to customer communications and follow-up.
Andrew Ward
Group Vice President
Comcast Media 360
Andrew Ward serves as Group Vice President of Comcast Media 360 for Comcast Spotlight, the advertising sales division of Comcast Cable. Based in New York City, he works with the client and agency community to help marketers take advantage of rapidly developing cross-platform advertising opportunities. The Comcast Media 360 team builds on Comcast’s investments on making content available whenever and wherever consumers want to watch it, with scalable advertising solutions focused on three primary components: targetability, interactivity and accountability. From 1999 until he joined Comcast Spotlight in 2004, Andrew was Executive Vice President, Director of Sales for National Cable Communications (now NCC Media), the spot cable sales rep organization, which is 60% owned by Comcast. Based in NCC’s New York headquarters, he was responsible for directing the company’s sales personnel and development of spot cable sales strategies. Andrew’s career with NCC spanned a total of fifteen years, during which he held a variety of positions. Prior to joining NCC, Andrew was employed as a senior media planner at Young and Rubicam in New York from 1983 to 1987, working on such accounts as Kraft/General Foods, Adidas and Gulf. A graduate of the Wesleyan University in Middletown Connecticut, Andrew holds a Bachelor of Arts degree in American Politics. He lives in Westport, CT, with his wife, Leslie, and their three sons.
Eric Watson
Director of Marketing
Mazda North America
Eric Watson is the director of marketing operations for Mazda North American Operations (MNAO). Watson oversees all U.S. brand communications, advertising, media, digital marketing, customer relationship management and marketing analytics. In his 8 years with Mazda, Watson has held various key management positions in retail marketing, branding and overall marking communications. Under Watson’s direction, Mazda was able to re-launch its CPO program in 2010 with a 300% growth in sales. Most recently, Watson has been leading the brand transformation to a more premium position through the launch of Mazda’s Driving Matters brand campaign. Watson has a wealth of knowledge in the automotive industry, with more than 20 years of industry experience under his belt. Prior to joining Mazda in 2009, Watson worked for Ford Motor Company and later joined Jaguar Land Rover North America.
Sean Weingarten
Director, Automotive Retail Group
J.D. Power
Sean Weingarten is a Director for Automotive Retail group at J.D. Power. Mr. Weingarten works with clients to improve automotive retail processes and customer experience, with the ultimate goal of increasing bottom line profits. He works with clients to interpret and derive actionable recommendations from syndicated automotive marketing studies, to include; Sales Satisfaction Index (SSI), Customer Satisfaction Index (CSI), and New Autoshopper (NAS). Additionally, he is heading up the newest innovation in retail notification, training and reporting, the “Know & Go App” powered by J.D. Power. Mr. Weingarten previously was a top performer at Ford Motor Company for 16 years. Some of his assignments included Regional Manager for both parts and service and Consumer Experience Manager for the Americas. He also currently owns and operates Jimmy John’s franchises in California. Mr. Weingarten was a staff sergeant in US Marine Cops, earned a bachelor’s degree in economics from the University of California, Santa Barbara, MBA in marketing from University of Florida and a Masters in International Management from American Graduate School of International Business (Thunderbird).
Olga Weinraub
VP, Integrated Media Director
Garage Team Mazda
A Modern-Day Web Weaver with over ten years of experience. Winner of the 2014 and 2011 "Person of the Year - Agency" award - voted by the Los Angeles advertising wide community (ThinkLA). Has had the privilege of working on Automotive, Retail, Travel and QSR accounts, producing Analog and Digital Media work. While working on Digital Automotive, she found her calling. This new found focus has lead her to dedicate the last 10 years to brands such as Hyundai, Kia, Toyota USA and Mazda USA. She currently is the VP, Integrated Media Director at Garage Team Mazda, focused on building elaborate, orchestrated campaigns for Mazda's National, Regional, T3 and CPO digital media initiatives.
Jaime Weston
Senior Vice President, Marketing, Creative and Branding
Jaime Weston joined the NFL in 2003 and serves as Senior Vice President of Marketing, Creative and Branding. She is the driving force for fostering a greater connection with current NFL fans and developing the next generation of fans. In addition to spearheading the league’s fan strategy, Weston oversees brand management and creative strategy, serving as managing director of the award-winning NFL Creative Department. In this role, she managed the creation of the NFL’s viral “Super Bowl Babies” video campaign, which garnered tens of millions of engagements on traditional and digital channels. Weston is charged with leading the league’s advertising and entertainment initiatives, with the goal of developing innovative approaches that appeal to a diverse fan base. She is also responsible for working with all 32 NFL teams, sponsors, licensees and broadcast partners to protect and grow the NFL’s brand equity, while delivering value to its partners. Under Weston’s leadership, the league established a centralized framework to leverage its brand, reimagined its 50th anniversary Super Bowl logo, and updated the iconic NFL shield. As a result of her work, Sports Business Journal recognized Weston as a one of the leading “Game Changers” in the field. Prior to joining the NFL, Weston developed the e-commerce division and brand strategy for the Susan Dell apparel brand on the heels of its first collection debut. This followed a time when she worked for Federated Department Stores on the team that launched Bloomingdales.com. Weston’s previous experience in the apparel industry was with Ermenegildo Zegna where she directed the marketing and advertising strategy for the men’s luxury brand. She began her career in the publishing industry for serving in a variety of marketing roles at various publications including Esquire, Seventeen, Sports Illustrated and TimeOut New York. A graduate of the Georgia Institute of Technology in Atlanta, Weston was a member of the women’s volleyball team. Weston currently resides in Long Island City, New York with her family.
Tim Woo
Vice President, Research, Analytics and Insight
Tim Woo is Vice President of Research, Analytics and Insights for RPA. He helps top brands advance their analytics practices by providing holistic measurement solutions that allow them to achieve their marketing objectives. Through clear and concise narratives, Tim tells stories with data that are actionable and understood by all. He has extensive experience working in the automotive vertical both in Finance and Marketing/Advertising for top OEMs such as Honda, Acura, Toyota and Nissan. Tim vehemently disagrees with the stereotypes that all analysts are introverted, socially awkward, number crunching geeks that lack a sense of humor. He believes only three of those are true. Tim holds an undergraduate degree in Economics from UC Irvine and a master’s degree in business administration at the University of Southern California. On his spare time, Tim is a servant for his wife and two kids.
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