October 23-24, 2018 | Bellagio, Las Vegas


Agenda


10/23/2018
6:45 am - 7:30 amPOWERburn Workout sponsored by Zoom Media
Gideon Akande, Fitness and Wellness Coach
8:00 am - 9:15 amCafe AMR sponsored by Acxiom
8:00 am - 9:15 amRegistration and Badge Pickup
9:30 am - 9:45 amGeneral Session: Welcome
Dave Habiger, President and CEO, J.D. Power
9:45 am - 10:25 amGeneral Session: How to Deliver Superior Customer Experiences in the Digital Age
Bernardo Rodriguez, Chief Digital Officer, J.D. Power
10:00 am - 10:25 amGeneral Session: J.D. Power Product Innovation
Bernardo Rodriguez, Chief Digital Officer, J.D. Power
Damian Garbaccio, Executive Vice President , Nielsen
10:25 am - 10:50 amGeneral Session Keynote: The Future of Car Buying, Now Available in the Present
Dean Evans, Chief Marketing Officer, Hyundai Motor America
10:50 am - 11:15 amGeneral Session Keynote: The Future is Multimodal
Caen Contee, Founding Team, VP of Marketing, BD, & Intl. Expansion, Lime
11:15 am - 11:40 amGeneral Session Keynote: "Steering" The Digital Transformation: Content, Context & Innovation
Wendell Scott, Senior Vice President, Sales and Marketing, Disney Global Advertising Sales
11:45 am - 12:55 pmTaco Tuesday sponsored by Google
1:05 pm - 1:50 pmHow to Expand Your Reach to Customers Online by Using Mobile, OWN Your Own Backyard, The Ultimate Road Map to Today's Advanced Digital Marketing
Lance Bachmann, Founder, President and CEO, 1SEO
The Future of Engagement: An Inside Look into Hyundai’s Conversational Chatbots
Seth Greenfield, Co-founder and CEO, imperson
Luis Malave, Senior Digital Producer, INNOCEAN
Patrick Leber, Senior Digital Manager, INNOCEAN
Digital Transformation of the Automotive Customer Experience through Connected Spaces
Mike Perugi, Automotive Industry Strategist and Principal Consultant, Acxiom
May AI Help You? Build Your Conversational AI Strategy
Christi Olson, Head of Evangelism for Bing, Microsoft
Chris Vessey, Director of Partnership Development for Bing, Microsoft
2:00 pm - 2:45 pmYour Website Sucks
Amit Aggarwal, Senior Director, Digital Solutions , J.D. Power
Fuel Brand Growth Through Social Media
John Gray, Global Automotive Strategy Lead, Pinterest
Anne McGraw, Senior Manager, Social Media Marketing, Nissan North America
Automotive Journey: National to Local, TV to Digital, Macro to Micro Data
Andy Barnet, Vice President, Western Advertising Sales, Xandr
Modern Marketing Essentials Guide to Hyper Local Branding
Ali Fawaz, Senior Director, Worldwide Automotive, Reputation.com
2:45 pm - 3:05 pmNetworking Break sponsored by Marchex
3:20 pm - 4:05 pmHow AI Sets the Audience Haystack on Fire
Lance Schafer, General Manager, Product and Technology, LotLinx
Hearing a Feeling: Inside Land Rover's "Scoring the Drive"
Michael Monroe, VP, Marketing, The Atlantic
Brad Girson, Director of Advertising Partnerships, The Atlantic
Melissa Matthews, SVP of Content - Jaguar Land Rover, DentsuX
Google's Insights into Today's Auto Shopper: Strategies to Assist Customers Wherever They Are in the Journey
Kelly McNearney, Senior Automotive Retail Strategist, Google
John Schurger, National Manager, Retail Marketing, Kia Motors America
Understanding Consumer Adoption of Advanced Automotive Technology
Greg Bohl, Vice President of Artificial Intelligence , HARMAN Connected Services
Doug Betts, Senior Vice President and General Manager of Global Automotive Operations, J.D. Power
4:15 pm - 5:00 pmAttribution and the Customer Experience
Dan Moore, President, Vistadash
Peter Quinones, Digital Marketer
Moderator: Jim Justinich, Director of Power Information Network (PIN) Retail, J.D. Power
Create for Mobile Impact
Jeff Miller, Global Head of Creative Strategy, Snapchat
The Pitfalls of Programmatic Advertising: Best practices for spending and tracking the value of your ads
Dave Katz, Managing Director, Media Practice, DOMO
5:00 pm - 7:00 pmAMR Bash sponsored by Nielsen Auto Cloud and Xandr

10/24/2018
8:00 am - 9:00 amOEM Targeted MeetingsOEM Targeted MeetingsOEM Targeted Meetings
8:30 am - 9:15 amNetworking Breakfast
9:30 am - 9:35 amGeneral Session: Welcome
Bernardo Rodriguez, Chief Digital Officer, J.D. Power
9:35 am - 9:55 amGeneral Session: Automotive Outlook
Thomas King, Senior Vice President, Data & Analytics, J.D. Power, J.D. Power
9:55 am - 10:15 amGeneral Session: 2018 Media and Marketing Review
Amit Aggarwal, Senior Director, Digital Solutions , J.D. Power
10:15 am - 10:35 amGeneral Session Keynote: The Hum of the (Data) Engine: Navigating the Digital Highways of the New Automotive Landscape
Reinhard Fischer, Vice President, Chief Digital Officer & Strategy, Audi of America
10:35 am - 10:55 amGeneral Session Keynote: Transforming the Customer Experience with AI
Michelle Moore, Head of Advanced Solutions & Digital Banking, Bank of America
10:55 am - 11:15 amGeneral Session Keynote: Trends in CX: Data and Transformation in Travel and Beyond
Wendy Olson Killion, Global Vice President, Business Development, Expedia Group Media Solutions
11:15 am - 11:40 amGeneral Session: Keynote Panel Q&A
Reinhard Fischer, Vice President, Chief Digital Officer & Strategy, Audi of America
Michelle Moore, Head of Advanced Solutions & Digital Banking, Bank of America
Bernardo Rodriguez, Chief Digital Officer, J.D. Power
Wendy Olson Killion, Global Vice President, Business Development, Expedia Group Media Solutions
11:40 am - 11:45 amGeneral Session: Closing Remarks
Bernardo Rodriguez, Chief Digital Officer, J.D. Power
11:45 am - 12:50 pmAMR Grill
1:05 pm - 1:50 pmImproving the Customer Experience - From Digitalization to Personalization - Across the Dealership
Russell Lemmer, President , Dealerware
Eric Taub, Contributing Writer, Automotive, New York Times
Joel Johnson, Service Director, Audi Plano
Reinhard Fischer, Vice President, Chief Digital Officer & Strategy, Audi of America
Using Location Data for Effective Decision Making Throughout The Value Chain
Paul Burani, Sales Director, Automotive, Foursquare
Reaching the Unreachables: How Mobile Video is Driving Engagement for Auto Brands
Michael Tuminello, VP Solutions and Partnerships, Innovid
Anne Frisbie, Senior Vice President of Global Brand & Programmatic, InMobi
2:00 pm - 2:45 pmWhere the Rubber Meets the Road - Auto Marketing's New Reality
Ameneh Atai, Senior Vice President, Nielsen
Pierre Bouvard, Chief Insights Officer, CUMMULUS MEDIA / Westwood One
Mark A. Ortiz, Head of Digital Marketing, Acura
How the Auto Industry Uses Artificial Intelligence to Eliminate Paid Media Waste and Scale Content Distribution on Over 35 Native Advertising Channels
Chad Pollitt, VP Marketing, inPowered
Peyman Nilforoush, CEO, inPowered
The Power of LIVE: Leveraging Live Streaming to Drive Brand Engagement and Viewership
Elizabeth Primm, Director, Automotive Industry, Twitter
2:45 pm - 3:05 pmNetworking Break
3:20 pm - 4:05 pmHow BuzzFeed and Hyundai Created The Young Entrepreneur Series
Edwin Wong, SVP, Research and Insights, BuzzFeed
Paul Imhoff, Director, Marketing Communications, Hyundai Motor America
#WhoKnew - What 4,000 Car Buyers & Service Customers Say About the Industry
Alexi Venneri, Co-founder and CEO, Digital Air Strike
The Hot Commodity Isn’t Commodity. It’s Matchmaking.
Jared Rowe, President and CEO, AutoWeb
4:15 pm - 5:00 pmADVANCED VIDEO STORYTELLING - Driving Sales and Creative Insights through Personalized Video on Facebook
Ben Sarmiento, VP Sales, Auto, Eyeview
Brian Diamond, VP Group Director, Canvas Worldwide
Sheila Soldivillo Gilbert, Client Partnerships Lead, Automotive, Facebook
Sharing the Customer Journey Without Invading Their Privacy
Shane Wiley, Chief Privacy Officer, Cuebiq
Stick a Fork in the Wanamaker Dilemma: Connect Brand Content to Business Outcomes
Gregory Johns, EVP, Chief Digital Officer, Canvas Worldwide
Michael Riley, Head of Industry - Automotive Vertical, Detroit, Nativo
Brenda Novo, Director of Channels & Connections, The Bravo Group, Mazda Latino
Val Jones, VP, Group Director , Reprise Digital
5:00 pm - 6:00 pmAMR Happy Hour
6:30 pmTransportation to Topgolf
7:00 pm - 10:00 pmTopgolf

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